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Visual Language
Communication through images, through what we actually see.
Culture Pressure©
Culture Pressure© has got to do with the respect for and knowledge of something. While positioning a product we describe Culture Pressure© in matching styles and values. In this way we uphold the fitting Culture Pressure© to a specific product.
Popification©
To enlarge or simplify a product in its value or in its visual language, in a way that it becomes an icon. In doing so we make verything one dimensional.